Categories
Business Personal Branding & Brand Management Software & Hardware

Microsoft’s brand goes soft where IT counts

Image is everything. And now we talk in terms of brand perception, regarding which Microsoft are experiencing a “sharp decline”. But why?

Categories
Apple Communication Entertainment Microsoft Software & Hardware

Apple iPhone: where’s the games?

During the course of the Macworld keynote announcement of the Apple iPhone, a friend and I watched the transcript from the event and tried to guess what might be coming next: “You know what’s coming next? Video games…” I type quickly into Skype, hoping to be ahead of the announcement. In addition, I made reference […]

Categories
Entertainment Microsoft Software & Hardware Technology Usability

Microsoft hone their Windows Home Server

Just as Apple role out their Apple TV set-top box, Microsoft busy themselves with a similar, if not more wide-reaching and wide-ranging product. Enter the Windows Home Server. Now, I’ve never been a big fan of Microsoft’s naming convention, or a fan of Microsoft full stop – with the exception of Microsoft Office for Mac, […]