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Apple Business Innovation Microsoft Personal Branding & Brand Management Software & Hardware Technology

Making a name for Consumer Electronics

What’s in a name? If you’re in the consumer electronics business, the name is everything. Problem is, even after living in the shadow of the ‘less is more’ mantra of Apple for so long, no one seems to be thinking as different as Apple do. Take for example, take the Windows Home Server, which I’ve […]

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Entertainment Microsoft Software & Hardware Technology Usability

Microsoft hone their Windows Home Server

Just as Apple role out their Apple TV set-top box, Microsoft busy themselves with a similar, if not more wide-reaching and wide-ranging product. Enter the Windows Home Server. Now, I’ve never been a big fan of Microsoft’s naming convention, or a fan of Microsoft full stop – with the exception of Microsoft Office for Mac, […]