Business Innovation Internet Media & Publishing Review Technology Usability Web Design & Development

Tailgate, booBox in-page ecommerce

It’s one of those Golden Rules of web usability: don’t make the visitor click more than they need to. And so it goes that both Tailgate and booBox have gone beyond the simpler affiliate advertising model and created a new, more instant paradigm… In the case of Tailgate, their approach is to re-purpose existing screen […]