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Blogging Google Internet SMO & SMM Social Media & Social Networking Society & Culture Technology

Google doesn’t get Social Media

There’s understanding Social Media and Social Networks and then there’s offering support for such things. For me, this is where I see the search engines just not quite understanding Social Media and Social Networks… I still don’t think the recent Google Universal update amounts to anything meaningful for the vast majority of businesses out there. […]

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Blogging Communication Personal Branding & Brand Management Social Media & Social Networking

Brand building, managing gets personal

If you’re a ‘blogger, then you’re already building and managing your brand. Once you’re on-line, there’s no point erecting virtual partitions in an attempt to prevent your on-line activities bleeding into those off-line… Your message, your articles and your comments are your brand. How you present yourself both off-line and on-line is your brand. Showing […]

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Google Internet SEO & SEM SMO & SMM Social Media & Social Networking

SEO is dead? Not quite…

Headlines like “SEO is dead” are always going to catch someone’s eye, and just such a headline caught mine… So I was drawn like a moth to the proverbial flame when I saw the title belonging to an article by Mike Grehan over at Clickz, discussing the much exaggerated demise of Search Engine Optimization: “Conventional […]

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Blogging Personal Branding & Brand Management SMO & SMM Social Media & Social Networking

Personal Branding for the ‘blogging masses

Personal Branding isn’t just for the big boys anymore. Personal Branding is an accessible methodology in so far as most ‘bloggers are actively building and managing personal brand every time they post a comment or write an article. Key to any personal brand is perception, both how you perceive yourself and how you’d prefer people […]

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Business Communication Personal Branding & Brand Management Social Media & Social Networking

Play. Pause. Rewind .. Play

Success is an elusive thing. It’s ephemeral in nature, often difficult to quantify, or qualify. But the lack of success can have a very profound, measurable and immediate, negative impact on you or your business. So in my mind at least, marketing offers some salvation… Marketing requires a few things of you as a person: […]