Business Personal Branding & Brand Management Software & Hardware

Microsoft’s brand goes soft where IT counts

Image is everything. And now we talk in terms of brand perception, regarding which Microsoft are experiencing a “sharp decline”. But why?

Business Legal & Politics Microsoft Software & Hardware Technology

Microsoft Windows to go ‘pay as you go’?

In terms of committing resources to a problem, Microsoft were stretched developing Windows Vista. Their ambitions far exceeded their very considerable reach. For the end user, the end product is a shadow of what was originally talked about. I imagine Microsoft would be keen to avoid this kind of thing in the future. In fact, […]

Apple Business Design Legal & Politics Microsoft Software & Hardware Technology

Adobe and Microsoft having creative differences? Part 5: end game

For reasons best known to Apple, they pushed forward with the release of their Intel Macs, ahead of their previous release date. Given that Adobe doesn’t have a history of jumping through Apple’s hoops, why is it that Adobe seem to have caught the pace with their Creative Suite 3? In the first installment, I […]