Categories
Business Entertainment Innovation Internet Media & Publishing Society & Culture Technology

Will advertising ever not be annoying?

Eventually, the TV channels got smart. So when you walk out of the room during the adverts, they pumped up the volume. Why? So you can still hear the adverts while you’re in the kitchen making a cup of tea. It’s a power struggle – the advertisers and the channels are trying to poke the viewer in the eye as a way of curing our increasing ‘ad-blindness’, which is no cure at all…

Categories
Business Entertainment Google Microsoft Software & Hardware Technology

In-game music, adverts for video games

We do not live in a virtual world. We live in a world of greater and lesser realities, such that they are. Take for example a telephone conversation. Such communication is no more nor any less real than talking face to face, nor is it virtual. What we have instead are varying degrees of reality […]