Categories
Analytics Business Microsoft SEO & SEM Yahoo!

Microsoft Office politics to bring adCenter and Yahoo! together?

Microsoft’s adCenter Labs has been turning heads recently. But the quality and the sophistication of their search marketing tools casts a long shadow over their less than stellar advertising presence — and then there are those rumors of Yahoo! being bought out by none other than Microsoft… Microsoft’s adCenter Labs first came to my attention […]

Categories
Blogging Google Social Media & Social Networking

Social Media: the natural choice for inorganic traffic

As a ‘blogger, the flow of traffic I receive is either ‘natural’ (web directories, search engines, other ‘blogs), or it’s from Social Media venues (StumbleUpon, Digg, Reddit et cetera). But given how Social Media is maturing as a legitimate marketing method, why is the traffic it generates deemed unnatural? Much has been said recently about […]

Categories
Analytics Blogging Business Google Internet Software & Hardware

Google Analytics: Account and Profile issues

I manage over a dozen Google Analytics Profiles for my clients. Some like to be able to go into their Profiles and generate their own report, while others prefer me to simply summarize things for them in simpler terms. For me, either option is fine, because either way, the client gets exactly what they want. […]

Categories
Analytics Google Media & Publishing Web Design & Development

Google FeedBurner: monetize and measure

And before you know it, Google buy FeedBurner. Now what? Well, as metrics go, FeedBurner is up there with Technorati. It’s a way of measuring the girth of your web presence. For the likes of the bigger players, they tend to weigh in heavily. Right now, I’m more nimble. But I aspire to be equally […]

Categories
Communication Google Internet Security & Privacy Social Media & Social Networking Technology

Whither Google Browser Sync?

Since making the switch to Firefox, I’ve been on the hunt for good, reliable Add-Ons to get the most out of my browser. When selecting an Add-On, I’m bound to exercise some caution. I much prefer to pick Add-Ons from reliable sources, such as the near-perfect Add-On from Del.icio.us, for example. Although the big names […]