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Business Communication

Turning the advertising game on its head!

Advertising is about capturing the attentions of people who are for the most part trying not to notice adverts. So any trick or tactic that practically forces someone to puzzle over their advert has got to be a winning idea…

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Blogging Business Google Media & Publishing

Google Maps finds AdSense

There was this talk of people painting their company logos and contact details onto the roofs of their premises when Google announced Google Maps way back when. More recently, Google released Google MyMaps, giving us the tools to create outlines of the land and property we own, or where we live, or maybe the route […]

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Business Communication Google Internet Media & Publishing Yahoo!

Can Yahoo! and local papers save each other?

What with Google shifting some of its considerable weight towards old school ‘off-line’ advertising, we’re now starting to feel the first tremors of that seismic shift: “Yahoo! announced this morning a partnership with a number of large newspaper chains, controlling a total of 176 publications, to share content and functionality. Both Yahoo! and local papers […]

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Business Communication Google Software & Hardware

Google adverts on mobile phones?

There’s no doubting Google’s ambition to be the top of the advertising heap, but this recent talk of Google advertising ending up on mobile phones leaves me feeling a little cut off. “In an interview with Reuters, Google CEO Eric Schmidt said that cell phone price subsidies should increase in tandem with the amount of […]