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Apple Business Innovation Microsoft Personal Branding & Brand Management Software & Hardware Technology

Making a name for Consumer Electronics

What’s in a name? If you’re in the consumer electronics business, the name is everything. Problem is, even after living in the shadow of the ‘less is more’ mantra of Apple for so long, no one seems to be thinking as different as Apple do. Take for example, take the Windows Home Server, which I’ve […]

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Blogging Personal Personal Branding & Brand Management

Apparently, I’m a ‘D list’ ‘blogger!

But is that a good thing, or a bad thing? The fact that I’m mentioned on the same web page as the likes of Rand Fishkin (SEOmoz), Darren Rowse (Problogger), Robert Scoble (Scobleizer), Seth Godin and Steve Rubel (Micro-persuasion) et al .. or that I’m mentioned at all, I’d say it’s a good thing. I […]