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Social Media, Social Networking and SEO demystified

For those new to Social Media, Social Networking and SEO, things can appear dauntingly complex, often leaving people without much of a clue where to start. So I decided to write several articles to help out…

For those new to Social Media, Social Networking and SEO, things can appear dauntingly complex, often leaving people without much of a clue where to start. So I decided to write several articles to help out…

Today sees the launch of two articles written specifically to help demystify the world of Social Media, Social Networking and Search Engine Optimization.

These are to be the first of many such articles to help new ‘bloggers make sense of some of the newest, nascent industries and practices related to ‘blogging, web design, search marketing and more.

SEO & SEM tips for websites and blogs — Whether you’re a business owner or ‘blogger, there are certain prerequisites to creating and then managing a website or ‘blog. Beyond the underlying mechanical aspects of building and designing, there are other duties you would greatly benefit from performing…

Social Media Marketing & Optimization — Wouldn’t it be great if your articles could be found easily with search engines like Google, Yahoo! or MSN? That’s not always the case. In fact, being found is about the biggest challenge any ‘blogger is going to face. But, there are ways around this problem, which is itself a way around the search engines…

Please feel free to share these articles with friends and colleagues who you think would benefit from some of the insights and advice I’ve included.

Also, feel free to offer up any feedback! Anything you think is unclear or too complex, please let me know straight away…

By Wayne Smallman

Wayne is the man behind the Blah, Blah! Technology website, and the creator of the Under Cloud, a digital research assistant for journalists and academics.

4 replies on “Social Media, Social Networking and SEO demystified”

Very good start guide.
But when you say “Wouldn’t it be great if your articles could be found easily with search engines like Google, Yahoo! or MSN?”, I think it should be included on the “SEO & SEM tips for websites and blog” category.

I think there’s still a huge “build it and they will come” mentality out there. As I design new sites for clients, my client’s eyes glaze over at the notion of spending time to market their sites. Later, they’re unhappy with their site due to a lack of traffic. SEO/SEM has changed a lot, espeically recently, and will continue to evolves rapidly. Those small business owners who don’t get on the SEM bandwagon will be left out.

Getting your content read isn’t that hard actually when it’s written with useful bits of information and maintain a level of quality that when people read the next thing they do is share it with friends. Another factor that could drive attention to any composition is the title. It should answer the question why they should bother to read it.

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