Business Web Design & Development

Technology means business

For me, technology and business go hand in hand. They’re indivisible and the principle reason why you’ll see me writing about business topics on a ‘blog that is ostensibly focused on technology. And I suspect my experiences aren’t too dissimilar to those of many other businesses, irrespective of whether we’re in the same industry or not…

This past week has managed to uncover some interesting issues and has also been one of a steady stream of successes, both large and small. Two things stood out, which stuck in my mind long enough to make into the Monday morning ‘blog post.

Project management via email

From a business point of view, in a collaborative environment — where the client is also actively involved — making good use of CC and BCC, you can create an audit trail of actions and inactions.

All of which was put to good use Monday through to Thursday by myself, my client and several of my suppliers.

The judicious use of CC and BCC often helps focus attention where it’s needed. An example would be an email sent to a colleague or a supplier who for whatever reason fail to act or respond.

By adding in the email address of someone more senior, or maybe a client, it’s more likely that the initial recipient will at least respond and acknowledge the email.

So from a project management point of view alone, accountability and knowing what’s been done, when, by whom and why could well be managed by email.

Satisfaction in a job well done is…

Getting praise for your hard efforts?

Close, but it’s more than that. It’s also about knowing the bottom line value of your efforts, too.

I got an email from a client earlier that started with the subject line of: “OMG it’s ACE”, which then went on to say:

“Thank you so much. This system is just fab!

Our workload will be cut down by … I can’t tell you how many hours!!! Thank you, thank you, thank you!”

Which was shortly followed up by one of their members of staff with:

“Thanks Wayne. I’m loving it!!!!!!!! A booking that would have taken about 15 minutes to process now takes 2 clicks!!! You’re my hero :-)”

So while the client is in a good mood, get a case study out of them. Find out exactly what it is that you’re doing for them and their business — be that time saved or money earned.

Even better, go for a testimonial that you can tout around on your website, or your printed collateral.

I had the chance to speak to my client later in the week and put a quick question to her about using their recent project as a case study.

I asked for a “before” snapshot of things. Apparently, adding 240+ bookings would take about 48 hours.

And “after” I got involved? Call it 5 hours for the same number of bookings.

The client is now in a position to start looking for new business.

Moving from some in(s)ane “analog” system — whereby everything was done via phone and then entered into Microsoft Excel — to a totally web-based system, what my client has spent with me will most likely save then tens of thousands of pounds in the next two years.

That is job satisfaction in a job well done…

Recommended reading

By Wayne Smallman

Wayne is the man behind the Blah, Blah! Technology website, and the creator of the Under Cloud, a digital research assistant for journalists and academics.

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