All this talk of Apple’s new My iTunes being about ‘social music’ is a little belated and more than a little like not enough. I’d say the interactive social music high ground was seized by Last.fm and Musicovery yonks ago…
OK, so Last.fm didn’t buy anyone ‘coz they were much too busy being bought out themselves by CBS. But my reasoning was sound enough.
Incidentally, I put my thoughts to the guys on Pownce, to see what the broader thinking was. Always a good source for educated, thoughtful opinion.
There’s no doubt that Apple will be looking to explore using Safari for Windows to further the reach of My iTunes, but a Widget does not a social music venue maketh.
But then we’d have to know more about what Apple have in mind for My iTunes. I’m certain that it’s not a me-too effort, that’s for sure.
But the effort required to make something like My iTunes is piffling. One of their guys could knock up this kind of thing over lunch.
Maybe it’s just a toe in the water and a finger in the air?
What’s odd is that Apple have this huge customer base for iTunes which they’re simply not exploiting to its fullest.
Apple could easily compete with Last.fm, and do some amazing cross-selling stuff into the bargain.
Could it be that “full on” social music isn’t core to Apple? But then what is Apple’s core these days?
Something like an Apple-esque Last.fm would surely meld very nicely with the iMac and the iPhone, not to mention the new iPods which will almost certainly have the same gubbins as the iPhone sans the phone smarts.
So unless Apple have ‘one more thing’ up their sleeve, they might as well as face the music and dance to someone else’s tune…