If you’re a ‘blogger, then you’re already building and managing your brand. Once you’re on-line, there’s no point erecting virtual partitions in an attempt to prevent your on-line activities bleeding into those off-line…
Your message, your articles and your comments are your brand.
How you present yourself both off-line and on-line is your brand.
Showing diplomacy and knowing when to keep a dignified silence is you managing your brand.
It’s not a requirement to have some unique trait, either. Consistency is as good as anything.
And by that I’m referring to a constancy in the quality of your content and a constancy in your posting cycle being foremost in my mind.
Also, having an unusual name like mine helps, too!
But there’s a lesson to be learned, one of looking to unusual sources to help you build and manage your personal brand.
This is a comment of mine, made on an article offering advice on how to build personal brand by Glen Allsopp, over on Viper Chill…