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Brand building, managing gets personal

If you’re a ‘blogger, then you’re already building and managing your brand. Once you’re on-line, there’s no point erecting virtual partitions in an attempt to prevent your on-line activities bleeding into those off-line…

Your message, your articles and your comments are your brand.

How you present yourself both off-line and on-line is your brand.

Showing diplomacy and knowing when to keep a dignified silence is you managing your brand.

It’s not a requirement to have some unique trait, either. Consistency is as good as anything.

And by that I’m referring to a constancy in the quality of your content and a constancy in your posting cycle being foremost in my mind.

Also, having an unusual name like mine helps, too!

But there’s a lesson to be learned, one of looking to unusual sources to help you build and manage your personal brand.

This is a comment of mine, made on an article offering advice on how to build personal brand by Glen Allsopp, over on Viper Chill…

Recommended reading

By Wayne Smallman

Wayne is the man behind the Blah, Blah! Technology website, and the creator of the Under Cloud, a digital research assistant for journalists and academics.

2 replies on “Brand building, managing gets personal”

Thanks for the link, you left a great comment.

And finally someone who doesn’t spell Glen with 2 n’s 😉

Will stumble this when i get to my laptop

Hi Glen, glad you like.

I often rattle out a comment that I then turn into a self-referential ‘blog article of my own.

I’m sure that practice needs a name…

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