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Google FeedBurner adds brand, drops fees

Friday, 6 July 2007 — by

Since moving to my new web address, I’ve been much happier about my ‘blog. And with Google making FeedBurner’s MyBrand service free as well as dropping the fees for their Pro feeds services is welcome news for me on my return from holiday.

However, I do have some questions about the way MyBrand is likely to work with Google’s own Publishing options within their Blogger platform.

I have all of my CSS (Cascading Style Sheets) stored elsewhere, so would I be able to do the same thing with MyBrand, also?

For me, or for anyone wanting to create a consistent and professional brand identity, MyBrand is just the ticket.

Control over the horizontal and the vertical of your visual identity means greater consistency and a tighter, clearly image.

While having FeedBurner essentially made free, there’s still room for improvement, and I’m not talking simply in terms of monetary and analytical options, either.

There’s little doubt that FeedBurner is a sound web service, I’d say it’s quite a bit intimidating for beginners. The sheer weight of options could be overwhelming, not entirely mitigated by the task-based tabbed headings.

But usability is the sort of thing Google seem to excel at, so let’s see what else Google have planned for FeedBurner in the not too distant future…

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Comment and be known

Dan Schawbel → Friday, 6 July 2007 @ 13:16 BDT

Certainly a great idea by Google once again. Controlling feeds is surely one way to control the web. One consistent brand presence is always preferred.

Dan Schawbel
Personal Branding Spokesman

Wayne Smallman → Friday, 6 July 2007 @ 13:45 BDT

My concern with Google has been that they tend not to go the whole distance with things, such as the Google Blogger web address thing I mention.

Sorry Comments are close. Quite possibly for a good reason. Share your thoughts on some of my other posts or contact me directly.

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