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Tumblr for businesses?

There’s an angle in there somewhere. There’s a business case to be made for Tumblr, so long as there’s not a precious attitude about the borrowed domain.

While out on a belated seasonal combined office party earlier this year, the conversation brushed against business ‘blogging for a moment, and what are the advantages to businesses wanting to run their own ‘blog.

Aside from the political issues, as well as the real danger of inadvertent rants, raves and let-slip rumors, there’s a real, verifiable ROI for business ‘blogging.

I signed up to Tumblr earlier today (now yesterday,) and I’ve thus far recreated my Blah, Blah! Technology Live feed in ‘blog form via Tumblr.

It’s worth mentioning that when Tumblr was put to me by the strangely absent, self-cofessed Slut of Tech, I didn’t get it. Well, now I do:

“Instead of being a passive list of places you’ve visited, where the interesting content is beyond the link itself, tumblelogs create more of a rich-media experience by allowing you to quickly post the most interesting snippet of a website you read, embed the entire video you found on youtube, or even upload a picture from your cell phone. These are little bits of content that make up the internet experience, but are weak on their own. When posted as a tumblelog, this information creates a context that defines our interests and personalities.”

Couldn’t have put it better myself.

I think that for small businesses, such as creative agencies, there’s room for using Tumblr to pull together their other stuff into something that they could maybe throw around and let their clients have access to, or anyone else in the public domain.

What about some web consultancy, that’re doing some SEO & SEM conference somewhere? Chances are, they’re video-ing everything, and then oikin’ said video onto something like YouTube.

Then there’s the obligatory snaps, held aloft on Flickr, with maybe a smattering of pre, mid and post event Podcasts.

Not forgetting Twitter, best served mobile from a cell phone of your choice. Maybe from the show floor?

Throw this lot together in the Tumblr, rinse, repeat .. and you have something quite ad hoc, something distinctly impromptu and suitably improvised, yet slick that adds an impressive level of value, and offers a live, as-it-happens feel to things.

All of which feeds back into my Workstreams concept, which incidentally is my word, OK? Yes, you heard it here first…

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By Wayne Smallman

Wayne is the man behind the Blah, Blah! Technology website, and the creator of the Under Cloud, a digital research assistant for journalists and academics.

4 replies on “Tumblr for businesses?”

Tumblr themselves put it wonderfully on their FAQ page: “If blogs are journals, tumblelogs are scrapbooks.”

Admittedly, this is a simplified view of Tumblr, but it encapsulates the concept nicely.

There’s a few rough edges, but by & large, I do like Tumblr.

I think we’re going to see more of this kind of thing…

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