Business Communication Personal Branding & Brand Management Social Media & Social Networking

Play. Pause. Rewind .. Play

Success is an elusive thing. It’s ephemeral in nature, often difficult to quantify, or qualify. But the lack of success can have a very profound, measurable and immediate, negative impact on you or your business. So in my mind at least, marketing offers some salvation…

Marketing requires a few things of you as a person: that you become a predatory, opportunistic, self-promotional whore who is largely quite shameless, but shrewd enough to know when to curb the effusive enthusiasm just long enough to close the sale.

Earlier today, I decided to bite the bullet and go through my entire account, find all of my articles and swap out the old web address for the new one.

Also, I fired off an email to their support people asking them whether it’s possible to do the same thing for the bookmarks that other people have added for my content, too.

After a couple of hours, I felt sure I’d got them all.

Some time later, I dropped by my personal MyBlogLog profile to just quickly check my web stats. And what should I see but more traffic for a Saturday than I’d had for any day during the week for the same time of day.

“That’s strange.” I thought to myself.

But then when I looked at the articles that were surfacing, they were the ones I’d just updated to the new web address.

I’d even picked up a back-link from an official Yahoo! Brand Universe portal page for the Nintendo Wii for the article: “Game over for Xbox, PlayStation, Wii?” which was good to see. Which incidentally, had been a principle topic of an article called: “Yahoo’s Brand Universe goes live” I’d written back in February of this year.

Sure enough, back-links were coming in from all directions for historical articles.

And, I was also getting traffic coming in from common feed aggregators used by you, my loyal band of worth-their-weight-in-gold subscribers devouring my content like there’s no tomorrow!

Now, you might think that old equals out of date. Oh no! The thing is, a lot of my stuff is “what if?” topics, which tend not to expire, and can sometimes get a little bit more focused and pertinent as time passes by. Which was clearly the case here.

So for the effort that I made, my reward is two-fold: my articles on now sport the new web address, and I’ve managed to score on some major web properties with some of my old stuff.

So what’s next?

Well, seeing as though Simpy allows you to import your bookmarks .. what the hell!

I’ve just bigg’d myself up here, I might as well as at least try and do the same thing again somewhere else, or I’d be a very poor excuse for a predatory, opportunistic, self-promotional whore, wouldn’t I?

By Wayne Smallman

Wayne is the man behind the Blah, Blah! Technology website, and the creator of the Under Cloud, a digital research assistant for journalists and academics.