Google Software & Hardware Technology Usability

A message to Google Analytics

I really do like the update to Google Analytics. But there’s just so much more that can be done…

It looks like I’m not the only one not 100% satisfied with Google Analytics, either, as Jon Brodkin of Network World explains:

“Google Analytics tool is ‘not yet enterprise-ready,’ because it lacks formal support and can’t provide analysis as deep as its competitors, analyst firm CMS Watch said.”

During last week, I run an article detailing the good and the not-so good stuff in the new Google Analytics.

With that in mind, I decided to communicate my ideas to them via their contact options within Google Analytics itself, which is currently in beta testing.

“OK, there’s quite a lot to this, so here goes:

First off, you integrate Google Trends, and then add the news sources flags into the main graph on the Dashboard (also putting back Visits and Page Views like we had before,) so we can see how trends in our traffic might coincide with current news stories for our location, globally, et cetera.

Additionally (going back to another request of mine) you make the blue dots clickable, so we get to see a breakdown of traffic for that day based on news stories, keywords / phrases et cetera.

And, at any time, I could make use of Google Trends, which would fold into the Google AdWords stuff (such as the Keyword Tool) so I can manage Campaigns without having to go into Google AdWords directly.

How’s that sound?

Any questions, feel free to email me back and I’ll be happy to clarify…”

Hey! While ever they keep askin’ for feedback, I’ll keep sending ’em some…

By Wayne Smallman

Wayne is the man behind the Blah, Blah! Technology website, and the creator of the Under Cloud, a digital research assistant for journalists and academics.

3 replies on “A message to Google Analytics”

What is it that Google Analytics can provide that I cannot get from analysing my raw log files using a log analyzer?

Pretty maps? Who needs ’em?

Maybe I’m missing something…

That said, I did try Clicky recently and have used statcounter and in the past.

I await enlightenment


Hi David!

The simplest and most immediate benefit is the at-a-glance discovery process, which you really don’t get with raw web access logs.

Plus, you can create your own Dashboard, with sets of data specific to your needs.

Then there’s the Goal Funneling, which allows you to track people through a particular process, like buying something, for example.

Using the Traffic Sources, I track trends very easily and pull up data about those trends, like where they’re originating from, what keywords, campaigns (should you be running Google AdWords,) what search engines et cetera.

There’s a ton of stuff you can do, even more so now since it became task-based.

Personally, I don’t really have the time to wade through raw data, and my clients love being able to produce reports, which is essential for establishing ROI.

Hope that helps?

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