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iTunes get EMI DRM-free exclusive

an image of the Apple iTunes software logo and the EMI logoAs of today, EMI are offering their entire catalogue of music sans DRM and at a higher quality, too. Sounds like a good deal to me! Well, not quite. EMI may well have hit a wrong note, and I’ll tell you why.

So here’s the good news:

“EMI Group CEO Eric Nicoli today hosted a press conference at EMI’s headquarters in London where he announced that EMI Music is launching DRM-free superior quality downloads across its entire digital repertoire…”

And here’s the slightly better news:

Apple’s iTunes Store will be the first online music store to sell EMI’s new downloads. Nicoli was joined by Apple CEO Steve Jobs.”

Well, better for me and those like me that buy their music and movies from the iTunes Store.

I suspect this recent volte-face by EMI may have been instigated by an open letter from Steve Jobs to the music industry, various suing governments et al.

And quite recently, there had been signs that EMI had been mulling over music with a DRM-free future.

Well, that’s the good news out of the way, so here’s the bad news.

You see, EMI want to charge you more for what we should have got in the first place, £0.20p per song more, to be exact:

“Apple’s iTunes Store is the first online music store to receive EMI’s new premium downloads. Apple has announced that iTunes will make individual AAC format tracks available from EMI artists at twice the sound quality of existing downloads, with their DRM removed, at a price of $1.29/€1.29/£0.99. iTunes will continue to offer consumers the ability to pay $0.99/€0.99/£0.79 for standard sound quality tracks with DRM still applied.”

I can just imagine the meeting when this moment of sanity swept collectively through the heads of EMI.

There would have been a moments pause after some complete loon signed the idea off .. sack that guy straight away!

And then an accountant or someone would have shook their head, looked at the sales forecasts and realised this was a perfect opportunity to rip, mix and burn a hole in everyone’s pockets…

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By Wayne Smallman

Wayne is the man behind the Blah, Blah! Technology website, and the creator of the Under Cloud, a digital research assistant for journalists and academics.

5 replies on “iTunes get EMI DRM-free exclusive”

This article was written long before this nonsense emerged, and let’s face it, Apple should know better…

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