I often look for ways of turning a weakness into a strength. It’s a key instrument that any business person employs at some stage in their lives.
For the likes of Apple, it’s become a key differentiator – take what people and your competitors perceive as a weakness and build it into a strength.
Take for example the ‘closed’ concept of the iPod + iTunes. This seamless union of software & hardware has created one of the most wildly popular means of managing and consuming digital entertainment in the world.
Sometimes, being closed can open some interesting doors. And all you need to is step through…
What’s in a name?
There’s a lot at stake when a good name works in a tandem with what looks like a good product. So when Apple and Cisco originally came to blows over the iPhone name, a lot was at stake.
However, as per their agreement, Apple and Cisco have gotten their collective heads together:
“As part of the agreement, Cisco and Apple also agreed to investigate opportunities for interoperability in the areas of security, and consumer and enterprise communications.”
And this coming together of minds could be bearing some fruit:
“Already there are about a half-dozen ideas on the table, according to Cisco Chief Development Officer Charlie Giancarlo, who revealed in an interview last week that Apple Chief Executive Steve Jobs is discussing with members of his team ways in which to make the Apple iPhone compatible with Cisco’s business and consumer equipment.”
What? Are we to believe Apple maybe forming a selfish deal, one that will ultimately benefit them more than the other party?
Tell me it ain’t so?
And here’s where Apple turned a potentially highly product-threatening legal wrangle into a chance to make good use of Cisco as the cable guy to Apple’s plans to squeeze the iPhone into, say, municipal wireless networks? Or maybe even secured office communications for SMEs?
Oh, the possibilities–