Business Design Rants & Raves

Adobe CS3 uncreative pricing

an image of the Adobe logoI’m a web designer and developer. That’s what I do to make money. There are certain aspects of my business that absolutely require certain tools to function and to be compatible with other creatives.

An example of such tools would be Adobe Photoshop and Adobe Illustrator.

By the end of the month, Adobe are due to announce the European pricing for their Creative Suite packages.

Having read through the pricing for the Standard and Premium packages, I’m left pretty annoyed with Adobe:

“For print and publishing professionals, the ‘Standard’ bundle will package InDesign 3.0, Photoshop CS3, Illustrator CS3 and Acrobat 8 Professional. The ‘Premium’ version will be geared more towards cross-media and graphics designers, adding Flash CS3 Professional, Dreamweaver CS3, and swapping out Photoshop CS3 for Photoshop CS3 Extended.”

All of which effectively means that for me to get my hands on Photoshop with Flash and DreamWeaver, I’d have to buy the Premium package, which means I’d end up with a copy of Contribute and Acrobat Professional, neither of which I have a need for.

You have a choice, just not a great one, that’s all

To make matters worse, Adobe are resolutely inflexible in their upgrade paths, too.

For instance, I can’t group together my existing licenses for Adobe Photoshop 7, Illustrator 10 and GoLive CS 1 to get an upgrade to one of the Creative Suite 3 packages, which is just insane by any reckoning.

These guys are making money hand over fist, and you’d think they’d make some provision for people like me who bought into their software prior to them introducing the Creative Suite range of packages.

Pick ‘n’ Mix

Still, what’s worse is the sheer inflexibility of the Creative Suite packages with regards to actually being able to choose my own creative suite.

There’s no option for people like me to pick & mix my own suite of creative applications, which in this day & age I find truly bad.

Put simply, Adobe don’t care enough for people like me to structure their upgrade paths to accommodate my simple needs. So instead, I’ll have to buy the Creative Suite Premium Web for €1,699 or whatever the hell the overly-inflated price is once it hits British shores, which is never anything like the exchange rate.

This isn’t anything to do with putting the customer choice first. This is about railroading people towards a hugely expensive package that creative professionals like me wouldn’t ordinarily consider.

It’s not like Adobe don’t have any competition anymore, and I’m willing to bet your penny to my pound that Microsoft will be hunting down any weakness they can find in Adobe’s business model to exploit and pave way for their Expression software…

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By Wayne Smallman

Wayne is the man behind the Blah, Blah! Technology website, and the creator of the Under Cloud, a digital research assistant for journalists and academics.

2 replies on “Adobe CS3 uncreative pricing”

Hi Brie!

Wow, you didn’t hang around, did you?!

I comment one minute on your ‘blog, you’re on mine a minute later.

Some kind of record I think!

I’m not sure I know what you mean. Maybe you could clarify?

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