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Yahoo’s Brand Universe goes live

an image of the Yahoo! logoSo it’s a bold move by anyone to deviate from that principle, unless they have a good idea of what they’re doing. As reported previously here on Blah, Blah! Technology, Yahoo! are positioning themselves as kind of standard bearer for mashups.

And with their recent acquisitions of the likes of Del.icio.us, MyBlogLog and Flickr, they’re in a strong position to tie these applications together with some good social glue and do all kinds of crazy things, such as create the Brand Universe concept, for example.

Such as the Brand Universe for the Nintendo Wii by way of a debutant.

What’s interesting about the Brand Universe idea is that there is no original content to be found. Instead, each brand is simply a pulling together – or mashup – of various Yahoo! web properties:

“These sites each revolve around a single popular brand – like this one on the Nintendo Wii – and have almost no original content.”

It’s the kind of thing that’s bound to work, given that each of the web properties being pulled together are strong resources in their own right. So by pooling these resources, you build near instant authority and score highly on the search engines, too.

As a formula, it’s compelling. As a legally observant edifice, there’s some work to be done:

“Yahoo doesn’t seem too concerned with monetization of these pages yet, and they aren’t working directly with the brands themselves. Chances are both of those policies may change in the near future.”

I have to wonder if the likes of Nintendo are happy to allow Yahoo! to push their brands.

Right now, Yahoo! aren’t trying to make money from their Brand Universe concept, but Nintendo et al might just have the final word when (‘coz it’s gonna happen sooner rather than later) Yahoo! start dropping in their advertising network stuff.

From what I can tell, everything is coming together nicely…

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By Wayne Smallman

Wayne is the man behind the Blah, Blah! Technology website, and the creator of the Under Cloud, a digital research assistant for journalists and academics.

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