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Apple Business Entertainment Software & Hardware Technology

Amazon and TiVo partner on video

In the past week, Amazon and TiVo have gotten into bed together over a video content partnership, deal .. thing.

It’s an intriguing arrangement, one I personally like the sound of and looks to have the legs to run and run and then keep running.

What I like most is the sheer simplicity (I say that advisedly, since I’m sure the hook-up is a non-trivial technical issue) what with Amazon using their Unbox video service and then linking through to TiVo boxes as the delivery / consumption mechanism via the home PC:

“The service hasn’t fully rolled out yet – a few hundred users are testing now. Plan is to roll-out the full service to all consumers by year end. Also, not all TiVo units work for this ( e.g. DirecTV or Comcast) and not all Unbox content either (e.g. Sony and Disney, yet). Other restrictions include: Mac users still can’t watch Amazon Unbox films on their computers, but are able to download them to TiVos; and limits cover two PCs, two TiVos or one of each – PCs can link with two portable devices..”

From what I can see, there’s no middle men, no circuitous end-user contracts, just unfettered access to the Amazon Unbox content.

Also, there’s the opportunity to give Apple a run for their money with their Apple TV product, and maybe just force their hand a little.

Who knows. We can but watch and wait…

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By Wayne Smallman

Wayne is the man behind the Blah, Blah! Technology website, and the creator of the Under Cloud, a digital research assistant for journalists and academics.

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