In the past week, Amazon and TiVo have gotten into bed together over a video content partnership, deal .. thing.
It’s an intriguing arrangement, one I personally like the sound of and looks to have the legs to run and run and then keep running.
What I like most is the sheer simplicity (I say that advisedly, since I’m sure the hook-up is a non-trivial technical issue) what with Amazon using their Unbox video service and then linking through to TiVo boxes as the delivery / consumption mechanism via the home PC:
“The service hasn’t fully rolled out yet – a few hundred users are testing now. Plan is to roll-out the full service to all consumers by year end. Also, not all TiVo units work for this ( e.g. DirecTV or Comcast) and not all Unbox content either (e.g. Sony and Disney, yet). Other restrictions include: Mac users still can’t watch Amazon Unbox films on their computers, but are able to download them to TiVos; and limits cover two PCs, two TiVos or one of each – PCs can link with two portable devices..”
From what I can see, there’s no middle men, no circuitous end-user contracts, just unfettered access to the Amazon Unbox content.
Also, there’s the opportunity to give Apple a run for their money with their Apple TV product, and maybe just force their hand a little.
Who knows. We can but watch and wait…