If you were thinking Yahoo! had given up the search ghost, think again!
Not one to stand still, Yahoo! have signed not one, not two, not even three, but four partnerships recently:
“Yahoo oneSearch & Opera Mobile Partnership
Opera Software and Yahoo! today announced a new strategic partnership for which Opera has named Yahoo! as the exclusive provider of mobile search on its millions of Web browsers for mobile phones, Opera Mini™ and Opera Mobile™, across more than 100 countries worldwide.
Yahoo Go 2.0 & Samsung
Samsung & Yahoo also announced a strategic global partnership to distribute Yahoo!’s popular services on millions of new Samsung mobile phones in more than 60 countries.
Yahoo & RIM Partnership
An expanded global agreement with Research In Motion (RIM) that makes the Yahoo! Go for Mobile 2.0 beta download available to millions of Blackberry users, as well as plans to develop tighter integrations between Yahoo! Go and the Blackberry platform in the first half of 2007.
Nokia & Yahoo Extend Partnership for Go Mobile 2.0
Nokia and Yahoo! today expanded their relationship to make Yahoo! Go for Mobile 2.0 available on Nokia’s wide range of mobile phones operating on the Series 40 platform, the software user interface that powers Nokia’s broadest range of mobile devices.”
And that’s not to mention Yahoo! tying up with Dash for in-car search.
However, of all the deals brokered, it’s the announcement of their Yahoo! oneSearch service that caught my eye.
The needs of the mobile user are in many ways drastically different to the needs of the likes of me sat here researching this very article.
Think about it for a moment and all will become clear.
You’re out around town, it’s late, it’s pissing down with rain and you and your better half are in dire need of a taxi. That’s a service, not a search.
Another example would be you being lost and late for a meeting. Your blessed SatNav has gone on the fritz and you need to be there, like yesterday! That’s a need, not so much a search.
You get the idea.
What I found interesting was the way in which the search results are presented to you:
“If the query term is ‘ipod’, the top of the result page includes results from Shopping, with prices and reviews, which could help the user who’s considering a purchase. A search for ‘San Francisco’ will return weather, traffic information, and local news.”
Which sort of reminds me of Clusty:
“Clusty queries several top search engines, combines the results, and generates an ordered list based on comparative ranking. This “metasearch” approach helps raise the best results to the top and push search engine spam to the bottom.”
And you’ll find that Clusty was recently talked up over on Francesco Iovine’s web-log.
Meanwhile, back at the Googleplex
Not one to be caught behind the door, Samsung put themselves about a sign a deal with Yahoo! arch-rival Google:
“Samsung, a leading provider and innovator of mobile phones, and Google Inc. today announced a global cooperation to enable mobile phone users worldwide with quick and easy access to GoogleTM products and services – directly from their Samsung mobile phones.”
Which all sounds deceptively similar to their deal with Yahoo! which I mentioned earlier. But this is business, after all…