So is Yahoo! finally starting to think about how they’re going to make their recent acquisitions of del.icio.us and Flickr work together?
Not to be caught behind the door, Yahoo! has moved quickly to capitalize on the release and imminent wider exposure of the Nintendo Wii with the release of their Wii Portal.
By way of a baptism of fire, Yahoo! has also used this as an opportunity to showcase some ‘mashups‘ magic .. if that’s what their efforts are to be considered. Only time will tell:
“If you like the Wii, you’ll love Yahoo’s new Wii portal, which aggregates Flickr photos, games, avatars with custom Wii gear, links from del.icio.us and MyWeb, stories from Yahoo’s Games section, Wii-related questions from Yahoo Answers and links to buy consoles and games on Yahoo Shopping.”
Got enough stuff in there, guys? Room for one more, maybe?
It’s a novel idea, and with a high-profile player like Yahoo! doffing their cap to something like mashups, which is still very much a community project, you can be sure of seeing more of such stuff in 2007 from some of the other big players too, regardless whether Yahoo! succeed here or not.
And why is that? Because mashups aren’t just a novel concept, they’re a way of producing extremely focused, cost-effective web applications that are in many ways much greater than the sum of their constituent parts.
Thing is, Yahoo! bought del.icio.us and Flickr, and have shown few signs of doing anything with them until now.
Worse still, Yahoo! already have their own in-house web applications doing much the same thing. So mixed messages abound.
So with Yahoo! giving del.icio.us and Flickr an airing in preference to their own software sort of suggests which two are going to be carrying the flag going forward…