The immediacy of the web is one of its principle strengths. However, right now there seems to be a very ‘sound bite’ oriented mentality associated with the web as a means of media delivery.
“Watching short clips is the rage on the Web, but when it comes to full-length movies, many consumers would rather stick with cable and satellite TV offerings and video rental stores,…”
Might this have something to do with the relatively low speed of internet connections? I thought that was an obvious omission from the article:
“The biggest reason for not downloading movies was satisfaction with existing cable and satellite TV services, as well as DVD rentals and purchases. Nearly half of the online consumers interviewed by ABI said they would never purchase a movie online for download, because they were happy with the status quo.”
As surprising as DVD rentals sound as a viable alternative to the immediacy of the web, if you think about it, it makes perfect sense. Even if you walk to your local DVD rental store, it’s still going to be quicker than waiting for the movie to download, if not less expensive.
I can’t find a link to the actual ABI Research document, which is annoying, but then again, I haven’t looked too hard! But then this closing admission sort of stopped me in my tracks, so to speak:
“ABI based the report on a Web-based October survey of 1,725 online U.S. adults.”
I’m reminded of an old saying around these parts: “One Swallow does not a summer maketh.” Which is to say, one month’s-worth of data among less than 2000 people is not enough to be considered a trend.
Over the long term, the web is going to be the medium to rule all others. In time, the web will be the media and the medium.
Evidence of this can be seen within the R&D labs of the likes of Apple, who see the internet (technically more accurate than the web) as the delivery mechanism for a variety of media offerings:
“Apple, a company that is new to the video delivery business, has never been involved with the traditional carriers, and has instead elected to assist their customers with viewing iTunes-purchased video content on their HDTVs (high-definition televisions) with a product code-named ‘iTV.’ This Apple technology is almost certainly seen as a threat to the status quo by the cable carriers.
As a result of products like the iTV, the traditional carriers are exploring ways to retain their customers – keep that cable service alive and generating revenue.”
And who can blame the cable guys?
So over the long-term, we’re looking at the smarter cable providers looking to either offer something truly compelling that can’t be easily replicated via the Net – at least not for the time being – while they plan their next move, which will ultimately encompass the Net.
Or, the smarter money is on the cable networks getting Net-savvy sooner rather than later and then getting in on all of the benefits usually associated with early-movers / early-adopters to new markets and new technologies.
Right in the mix is Motorola, who seem to be the ‘go to guys’ right now, but even they must be thinking they’re being asked to trick out a one-trick pony…