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Wayne’s weekly wrap-up: I ‘blog therefore I am…

Over the past 3 weeks, things have started to get interesting here at Blah, Blah! Technology. Specifically, I’m getting more traffic. Why? A combination of a lot of common sense, hard work and a little luck .. as luck would have it!

I’ve recently signed up with FeedBurner, and since adding the FeedBurner button to my ‘blog on the 12th of November, I’ve had in total 25 subscriptions.

However, that’s not spread evenly. I had 7 sign-ups yesterday, 6 the day before and 3 the day before that.

Most of these subscriptions are automated while actual people signing up to my news feed represents about a quarter of the total number of subscriptions.

But the up shot is, my content is being spread hither & yonder across the web. And, I can see the in-bound traffic from this dissemination of my content through my web traffic statistics.

And when all is said & done, people do get to read my content, which is my main aim.

Optimize, optimize and then optimize so’more!

There’s a school of thought that says if you’re ‘blogging on Google Blogger, then you’re not a serious ‘blogger.

I can see where this thinking comes from, but it’s a school of thought born out a pretentious, somewhat capricious way of thinking rather than one of considered thought.

I could quite happily write my own ‘blog software. After all, I write web applications for a living. However, there’s a saying: “why have a dog and bark yourself?”

There are people out there who’ve done a damned good job of writing ‘blog software; such a good job that I can rely on their efforts.

However, for a reason no longer apparent to me anymore, I chose Blogger and not something like WordPress, which would have been the better choice for me given that I have my own personal website sat around doing very little, other than hosting the images you see in my articles posted here.

The problem for me now is that my options are limited in the sense that now that I have a regular, growing readership here on Blah, Blah! Technology, and I am loathed the jeopardize this by uprooting and shifting my ‘blogging escapades to t’other website.

So, having made my bed, I’ve got to now sleep in it.

Over the weekend of the 11th and 12th of November, I brought to bear my Search Engine Optimization knowledge on this ‘ere ‘blog. Since doing so, I’ve seen my organic search traffic increase.

Also, I’ve seen my deep-linking initiatives pay off, too. That is to say, linking to previous articles which are of relevance to the article from within which they’re being referenced.

Even more importantly, my exit percentages are dropping and the amount of pages you’re reading and the amount of time you’re spending reading them has steadily increased.

This is excellent!

A man of words

I’m currently attacking the issue of generating traffic on a number of fronts. One of which involves me getting my writings published.

Right now, I have 2 articles published with Ezine Articles and I have a further 4 pending approval.

The goal is to build a body of authoritative content away from both my company website and my ‘blog which will work to drive traffic inwards to the aforementioned web properties.

I’ve had an article published elsewhere which caused a huge spike in traffic, and I mean a whopper, too!

Problem is, I simply wasn’t prepared for either the torrent of traffic I received nor the trickle of abuse that came with it from a vocal minority who takes anal retentive pedantic nit-picking to an art-form-like extreme.

This time, I’m prepared, and I believe that the articles I’ve written are strong enough and have a sufficiently long ‘shelf life’ to keep them relevant for some time, too.

What next?

Keep writing.

Keep on top of stuff and keep you guys coming back for more.

Writing about technology is clearly something of a sound formula for me, so I need to stick to that plan and look for intriguing ways of improving the recipe over time.

Also, if you’re a regular – and I know that some are, who I thank yet again – then be sure to add me to your del.icio.us account, save me to your Technorati favorites and subscribe to my FeedBurner news.

Better yet, if you’re running your own ‘blog, link to me!

And if there’s something that tickles your technological fancy, or maybe you’d like to hear what I think about some new technology, science technology, computer technology, some recent technology news that I’ve missed, a technology article a gadget or my personal favorite, future technology, let me know and I’ll see what I can do.

Thanks again for your invaluable time!

By Wayne Smallman

Wayne is the man behind the Blah, Blah! Technology website, and the creator of the Under Cloud, a digital research assistant for journalists and academics.

2 replies on “Wayne’s weekly wrap-up: I ‘blog therefore I am…”

Congratulations on the increase in traffic Wayne and well deserved – lots of work at the root of it so don’t sell yourself short!! All the best, Mark

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