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Google to slow the pace of and widen the features of their web applications

the Google logoI’ve been sitting on this tidbit for over a week, but it’s a tidbit that’s been largely overlooked. So I’m sort of hoping it’s still fresh to most of you:

“Google leaders told their engineers to stop focusing on launching a dizzying array of new services, and concentrate on making sure the existing ones work. “I was getting lost in the sheer volume of the products we were releasing,” said co-founder Sergey Brin. The Internet search giant’s Web sites offer more than 50 products in various stages of development, from digital maps to a search engine for mail-order catalogs. “They created a bunch of crap that they have no idea what to do with,” said Rob Enderle, principal analyst of the Enderle Group. (Los Angeles Times, free registration required)”

To me, this is good news and makes an enormous amount of sense into the bargain.

Only recently, I’ve encountered problems with their AdSense and Analytics applications. The former having no traffic filtering options for visitors and the latter having some bizarre time zone issue that can only be fixed with a written letter to Google!

In addition, there’s no way to tie the AdSense and Analytics applications together like you can with AdWords and Analytics.

I don’t often agree with Rob Enderle because most of the time he seems caught in the great internet echo chamber. And I certainly wouldn’t agree with his assertion that Google create: “a bunch of crap”, because if I thought Google produced crap, I’d be using something else…

By Wayne Smallman

Wayne is the man behind the Blah, Blah! Technology website, and the creator of the Under Cloud, a digital research assistant for journalists and academics.

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