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When it comes to the environment, we can do it if B&Q do it, too!

You know where the good money is on any particular political agenda when someone like B&Q go and monetize it.

I think we all now appreciate that the environment is no longer fringe politics. It’s now very firmly front & centre politics. And with so many people feeling so very guilty about their household waste, their carbon footprint as well as the threat of continued water shortages, we all have a part to play.

So my dad & I watched the new B&Q advert on television (roof solar panels, wind turbine power appliances and the like) and he commented: “So what difference does it make if we [the British] buy all of this stuff if the likes of America can’t be bothered with doing their part?”

a screen shot of the new B&Q advert on British televisionFirstly, it’s a fair question. Second, while the comment might seem unfair initially, my dad is pointing his observations more at the current administration of Curious George et al over in the US who have more to lose than to gain by slipping free from their bout of denial and admitting that there’s an environmental problem, and that the United States of America are one of the main causes of it.

Well, the answer is this: if we as a nation lead the way with the environment and find new and innovative ways to save power and make better and more efficient use of our resources, we make a living, working case study for everyone else. Especially if we can do so cost effectively.

If we can do this, then the principles behind these environmental policies become applicable to other nations, hopefully the developing nations who are the ones causing the problems we’re seeing right now.

And we’re as much to blame. The history of the British isn’t a clean one, either. We have much to do ourselves.

Once someone makes a commercial case being good to the environment, we all win. But more importantly, our children win. And hopefully, they’re going to wonder what all the fuss was about.

Now if only someone could build a business model around the idea of world peace .. now there’s an idea…

By Wayne Smallman

Wayne is the man behind the Blah, Blah! Technology website, and the creator of the Under Cloud, a digital research assistant for journalists and academics.

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