What I will say is, a close partnership between the two is definitely on the cards.
The reason Apple didn’t go with AMD is simple: while they’re faster and leaner than Intel, they’re vastly smaller, and as a result are in danger of being blown away by the slightest of business ill winds.
So imagine Apple going with AMD. Over the next several years, AMD gets themselves into trouble and Apple have to move again. Do you think Intel would want anything to do with Apple at that point?
Let’s not forget that Apple hold a lot of technology from the AIM partnership. The kind of technology that Intel would be keen to get their hands on.
I see Apple getting into a technology exchange partnership with Intel, where Intel ‘add-value’ to their processors that Apple get to make exclusive use of while Microsoft get the common-or-garden variety.
I just don’t know where people are coming from when they say that Apple aren’t going after greater market share, their opinions often based largely on what Steve Jobs says.
What Steve Jobs says often bares little resemblance to what he thinks or even does. Have we all suddenly developed selective amnesia and forgotten the international roll-out of all of the various Apple Stores?
If you’re not after market share, then what the hell are you doing opening up a store in Regent Street, London, England with cost per-square-foot at such a premium?
Selling more iPods?
It’s both interesting, amusing and a little disheartening to read commentary by so-called ‘industry analysts’ who predict Apple is headed for rough waters once the iPod sales curve begins to level out.
Where do they get these ideas from?
I’m reminded of when I was a kid and I once worried about what would happen when I grew out of my clothes. I had a vision of me going to school in my underpants.
Do they honestly believe that one of the most innovative companies on Earth would just cease to innovate?
So while we’re on the subject, the iPod is just one of a slew of devices Apple is going to rolling out over the next two years.
But why haven’t we seen any of these devices before now?
Simple! Two reasons, one being conditional: 1) the iPod is a debutant, and Apple is keen to see where things are going, so let’s not rock the boat just yet, rough waters or not 2) the timing has to be perfect for Apple to roll a new device out. Get the timing wrong and the consumer will reject said device out of hand.
With all of those shiny new stores out there, Apple has the retail channel to get all of those new items into the hands of all of those customers who are now very, very much aware of the Apple brand.
There’s no doubt in my mind that Apple are after market share, and this market share will not come at the expense of other Unix / Linux percentiles. These sales will come from disaffected Microsoft customers who are sick & tired of the same problems for the same high price year in, year out.
I’d say Apple is in the process of taking a deep breath, they’ve got a race to run .. and possibly win…