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Microsoft looks for cool clue while Zune sings last song


Microsoft’s ill-fated Zune, that self-proclaimed “iPod killer” is inching closer to EoL (End of Life) hell. Will anyone notice, or even care? Not really. And will Microsoft lose their cool? You have to question whether they ever had any cool to lose in the first place…


Microsoft’s digital dilemma


Like most other major multinational companies, Microsoft is comprised of some exceptionally smart people. However, sprawling strategies and conflicting interdepartmental agendas have the unerring ability to undermine the best intentions of said smart folk — and Microsoft are by no means an exception…


Microsoft’s brand goes soft where IT counts


Image is everything. And now we talk in terms of brand perception, regarding which Microsoft are experiencing a “sharp decline”. But why?


From Plan Apple to Plan Zune for Microsoft…


As if written as some contrived plot for an off-beat IT Sci-Fi series, news emerges that Microsoft considered doing a deal with Apple and the iPod. “A senior Microsoft executive was so frustrated by his experience with digital music players made by global partners that he proposed turning to Apple’s iPod for salvation, documents made […]


Apple and the ‘billion dollar’ download patent


When do the words: “Patent Infringement” suddenly start to sound more like music to ones ears? When it’s Apple signing an out-of-court settlement that has them whistling a tune that everyone else might just have to dance to. “A recent out-of-court settlement between Apple Computer and a Vermont-based inventor has landed Apple the rights to […]