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1 million reasons why Twitter is no better than a street corner call box


Some celebrity challenges someone else to a good-spirited, very public charity face-off, where poor / sick people win. Thankfully, such events aren’t rare, often seen on TV, heard on radio, or read about in a magazine, or on the web, and now on some social network — so why all the fuss for Twitter?


Twitter embraces SEO, bolsters brands


Twitter has undergone some apparently minor changes. Subtle changes, but very important changes, none the less. The kind of changes that could have far-reaching implications for search engine marketing and brand names…


3 steps for the social media beginner


For many businesses, social media is still a mystery. What does social media do? Is it marketing, or is it something else? And who’s going to make the effort to find out? These are common questions I hear emerging from different conversations with business people and clients. So just how will social media really make an impact on businesses? From the ground up…


Even blue chip businesses get the social media blues


So even big businesses are struggling to make sense of social media. Why am I not surprised? Because way back in November 2007 I predicted only the top 1% of businesses on Earth would realize the full potential of social media…


Of celebrities, non-business models and the Twitter tax


Dell used Twitter to make $1 million from discount vouchers. Iterative. Twitter consider charging for extra features. Iterative. But which is the odd one out? The former story is boring, because you’d expect that from Dell. While the latter is interesting, because Twitter would end up like FriendFeed, but charging for the same thing — now there’s something to Tweet about…