Where the tech' views are 667% more interesting than the tech' news itself…

• Recent Articles

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  • Building a social web workflow
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  • Facebook’s 5 missing features
  • 1 million reasons why Twitter is no better than a street corner call box
  • Microsoft looks for cool clue while Zune sings last song

Building a social web workflow

By far the biggest problem associated with social networking and social media is their capacity for being a major temporal sink hole, whereby we can pour our time and effort in and get very little back in return. That’s certainly what a lot of newbie socneters tell me — but it needn’t be that way, not with a little effort, because in the end it’s the difference between aimless and effortless…

1 million reasons why Twitter is no better than a street corner call box

Some celebrity challenges someone else to a good-spirited, very public charity face-off, where poor / sick people win. Thankfully, such events aren’t rare, often seen on TV, heard on radio, or read about in a magazine, or on the web, and now on some social network — so why all the fuss for Twitter?

Twitter embraces SEO, bolsters brands

Twitter has undergone some apparently minor changes. Subtle changes, but very important changes, none the less. The kind of changes that could have far-reaching implications for search engine marketing and brand names…

3 steps for the social media beginner

For many businesses, social media is still a mystery. What does social media do? Is it marketing, or is it something else? And who’s going to make the effort to find out? These are common questions I hear emerging from different conversations with business people and clients. So just how will social media really make an impact on businesses? From the ground up…

Even blue chip businesses get the social media blues

So even big businesses are struggling to make sense of social media. Why am I not surprised? Because way back in November 2007 I predicted only the top 1% of businesses on Earth would realize the full potential of social media…