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Audi, Jaguar ads drive business branding


Everyone is an individual in one way or another. And one of the goals of Personal Branding is to accentuate those unique, positive and luminous characteristics of yourself. In fact, truly unique personalities are in many respects like top marque car manufacturers. So are you a Pinto or a Pontiac? Maybe an Austin Allegro or […]


Will advertising ever not be annoying?


Eventually, the TV channels got smart. So when you walk out of the room during the adverts, they pumped up the volume. Why? So you can still hear the adverts while you’re in the kitchen making a cup of tea. It’s a power struggle – the advertisers and the channels are trying to poke the viewer in the eye as a way of curing our increasing ‘ad-blindness’, which is no cure at all…


The Venice Project brings P2P to TV


Convergence can be an awkward thing. New ideas are often disruptive and inconvenient. So having a technology like The Venice Project that sort of falls between the two stools of being convergent and disruptive, then as an entrepreneur, you have to be light on your toes. For the likes of founders Niklas Zennstrom and Janus […]


How close are we to Star Trek technology?


So when did science fiction become science fact, eh? After reading this, you may just discover that we’re a lot closer to the technology in Star Trek than you might think… Being the sci-fi fan of old, I couldn’t resist writing this article. In fact, I’ve been looking forward to it for quite some time! […]


Extra! Extra! Read all about how Europeans are dumpin’ the newspapers for the ‘Net!


To some, the daily newspaper is an institution. A bastion of commentary and the dissemination of free speech in print form. To others, an anachronism and others still, food wrapping and then landfill. And to us Europeans, the newspaper is yesterday’s news. I never get a chance to fill out the daily crossword, or the […]