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Building a social web workflow


By far the biggest problem associated with social networking and social media is their capacity for being a major temporal sink hole, whereby we can pour our time and effort in and get very little back in return. That’s certainly what a lot of newbie socneters tell me — but it needn’t be that way, not with a little effort, because in the end it’s the difference between aimless and effortless…


3 steps for the social media beginner


For many businesses, social media is still a mystery. What does social media do? Is it marketing, or is it something else? And who’s going to make the effort to find out? These are common questions I hear emerging from different conversations with business people and clients. So just how will social media really make an impact on businesses? From the ground up…


SocialWhois, like Whois but for social media people


SocialWhois is a proof of concept social media experiment into personal relevancy, based around interests rather than relative popularity. I think they’re onto something — but only if it they become a standard…


10 reasons why the new StumbleUpon irritates rather than inspires


There was a time when StumbleUpon inspired. But the recent little update has been a big let down — and here’s why…


Twitter, FriendFeed undermine Social Media Marketing


Twitter and FriendFeed afford a reach, influence and the prospect of a powerful presence few would question. But if you’re trying to measure the influence of your friends via Social Media Marketing, relative to your posts and submissions, you’re in for a disappointment…