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Google doesn’t get Social Media


There’s understanding Social Media and Social Networks and then there’s offering support for such things. For me, this is where I see the search engines just not quite understanding Social Media and Social Networks… I still don’t think the recent Google Universal update amounts to anything meaningful for the vast majority of businesses out there. […]


Brand building, managing gets personal


If you’re a ‘blogger, then you’re already building and managing your brand. Once you’re on-line, there’s no point erecting virtual partitions in an attempt to prevent your on-line activities bleeding into those off-line… Your message, your articles and your comments are your brand. How you present yourself both off-line and on-line is your brand. Showing […]


SEO is dead? Not quite…


Headlines like “SEO is dead” are always going to catch someone’s eye, and just such a headline caught mine… So I was drawn like a moth to the proverbial flame when I saw the title belonging to an article by Mike Grehan over at Clickz, discussing the much exaggerated demise of Search Engine Optimization: “Conventional […]


Personal Branding for the ‘blogging masses


Personal Branding isn’t just for the big boys anymore. Personal Branding is an accessible methodology in so far as most ‘bloggers are actively building and managing personal brand every time they post a comment or write an article. Key to any personal brand is perception, both how you perceive yourself and how you’d prefer people […]


Play. Pause. Rewind .. Play


Success is an elusive thing. It’s ephemeral in nature, often difficult to quantify, or qualify. But the lack of success can have a very profound, measurable and immediate, negative impact on you or your business. So in my mind at least, marketing offers some salvation… Marketing requires a few things of you as a person: […]