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Who owns your authority on the web?


So who owns your authority on the web? I’m sure this sounds like an odd kind of question to ask, but it’s both very important and highly controversial. The obvious answer would be Google, but that’s to misunderstand their intentions and their technology…


The rise of the re-Tweet puts pressure on PageRank


To link is to like is to love. Or at least, that’s been my mantra for long enough. Problem is, Twitter and its ilk could be undermining the web itself. But if we link less, are we trusting less? No. We just need a better way to measure who and what we trust…


SEO: To link is to like is to luv


Sometimes, good SEO is just like being a good ‘blogger. If you’re like me, then there’s stuff you like enough to write about, and you link to it, right? So why the anchor text anorexia, eh? ‘Coz if you’re gonna do it, do it right!