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Google Analytics is good, but…


Google Analytics is a good, but even with the recent slew of new features, it lacks proper Social Media smarts. Here are two lingering absentee features I think Google Analytics really needs…


Improve SEO with Google Webmaster Tools


Google’s Webmaster Tools are growing into a very useful set of utilities for Webmasters, search marketeers and web developers. With a little time and planning, you can fine tune your ‘blog or website like a professional…


Google FeedBurner, Analytics and Webmaster Tools should be combined


Google is now the proud, relatively new owners of FeedBurner. If subscriptions are the measurement of trust and web traffic is the measurement of popularity, what happens when the two are combined? I’ve been using Google Analytics for a couple of years now, but not without the odd issue or two, as you’ll see from […]


If only Google thought like Microsoft


The great thing about Google is they have lots of really useful applications. The bad thing about Google is that most of them don’t work together in any truly meaningful way. The thing is, as much as I like Google as a foil to Microsoft, Google could do with thinking more like Microsoft from time […]


Google Analytics: Account and Profile issues


I manage over a dozen Google Analytics Profiles for my clients. Some like to be able to go into their Profiles and generate their own report, while others prefer me to simply summarize things for them in simpler terms. For me, either option is fine, because either way, the client gets exactly what they want. […]