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Adobe plan ahead and then play catch-up

What with Microsoft having fun with their Office Open XML format, Adobe seem to have found themselves in the awkward position of being caught in the headlights of a juganaught of a strategy that could well have implications for their PDF format:
“In an effort to preempt this move, Adobe is now testing a set of [...]

Adobe and Microsoft having creative differences? Part 5: end game

For reasons best known to Apple, they pushed forward with the release of their Intel Macs, ahead of their previous release date. Given that Adobe doesn’t have a history of jumping through Apple’s hoops, why is it that Adobe seem to have caught the pace with their Creative Suite 3?
In the first installment, I looked [...]

Adobe and Microsoft having creative differences? Part 4: future war

Right now, Adobe needs Microsoft. They need their Windows franchise because most of their customers use Windows. Dilemma. But what if Apple can help Adobe through this coming creative block and possibly become Adobe’s next muse?
In the first installment, I looked at the history of Adobe Flash and the factors that prompted the buy-out of [...]

Adobe and Microsoft having creative differences? Part 3: the lines are drawn

What with Microsoft looking to satiate their shareholders with yet more growth, they now look to unseat Adobe and take their creative crown. If this is to be the next battle ground in the computer software industry, then with the board set and the pieces in place, let battle commence.
In the first installment, I looked [...]

Adobe and Microsoft having creative differences? Part 2: the standards

Good ideas count for nothing without commercial backing and trust. In this day & age, standards and file formats are the flags under which massed armies of developers now march.
Adobe has their PDF format and Microsoft has their Metro format. With their respective standard-bearers ready, these two armies march forward to begin battle for the [...]