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Microsoft looks for cool clue while Zune sings last song

Microsoft’s ill-fated Zune, that self-proclaimed “iPod killer” is inching closer to EoL (End of Life) hell. Will anyone notice, or even care? Not really. And will Microsoft lose their cool? You have to question whether they ever had any cool to lose in the first place…

Microsoft’s brand goes soft where IT counts

Image is everything. And now we talk in terms of brand perception, regarding which Microsoft are experiencing a “sharp decline”. But why?