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Where the tech' views are 667% more interesting than the tech' news itself…

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Big brands from small players, while Microsoft, Disney, Ford trail


Brand perception is probably the most volatile facet of any business. Controlling brand perception amongst your customers / clients and prospects is key to so many things. And in the age of the social web, being the biggest business in the world doesn’t always mean you’re the best known…


Google adds brands to Sitelink listings


Google’s Sitelinks aren’t nearly as mysterious as you’d think. And now, they’re even appearing for brand names, too…


SEO: Google testing case sensitive searches?


When is an apple not an Apple Inc., or an orange not an Orange telecom? When does a word like Fossil have you looking for a watch, or leave you digging through old search results? Better ask Google…