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Microsoft Office politics to bring adCenter and Yahoo! together?


Microsoft’s adCenter Labs has been turning heads recently. But the quality and the sophistication of their search marketing tools casts a long shadow over their less than stellar advertising presence — and then there are those rumors of Yahoo! being bought out by none other than Microsoft… Microsoft’s adCenter Labs first came to my attention […]


Ad’ blindness coming to a PDF near you!


In an effort to drive more ad’ revenue, Adobe and Yahoo! announced an advertising platform for PDF documents. At first glance, you might be forgiven for thinking ill of such an apparent “me too!” affair. But there’s some innovation in this iterative idea… It’s no secret that Yahoo! isn’t the powerhouse that Google is when […]


Google, EA aiming for open gaming platform?


When it comes to advertising, Google is preeminent, able to squeeze revenue from clicks and passing eyes in print, the web, and possibly TV soon, too. But what about entertainment? Specifically, video games. Can we expect to see Google adverts in Halo 4 or Quake 5? An open gaming platform Let’s look a little further […]


Audi, Jaguar ads drive business branding


Everyone is an individual in one way or another. And one of the goals of Personal Branding is to accentuate those unique, positive and luminous characteristics of yourself. In fact, truly unique personalities are in many respects like top marque car manufacturers. So are you a Pinto or a Pontiac? Maybe an Austin Allegro or […]


Will advertising ever not be annoying?


Eventually, the TV channels got smart. So when you walk out of the room during the adverts, they pumped up the volume. Why? So you can still hear the adverts while you’re in the kitchen making a cup of tea. It’s a power struggle – the advertisers and the channels are trying to poke the viewer in the eye as a way of curing our increasing ‘ad-blindness’, which is no cure at all…