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An internet of everything


In the beginning, the internet was built around huge computers and universities around the world. Then came the PC, the laptop, the mobile phone and then? Almost anything you can imagine. Now imagine a world with an internet of everything…


New York Times syndicate rather than innovate


The big media players like the New York Times and the Wall Street Journal must still think they’re unsinkable. But with finance, fate and fortune all getting caught by a strong tide of change, is syndication rather than innovation a safer harbour to weather the economic storm?


Honda dive into the future of live advertising


In a bold move that assured Honda of viral marketing success, they paved the way for a totally different agenda in the future of advertising — delivering a message by live broadcasting…


Turning the advertising game on its head!


Advertising is about capturing the attentions of people who are for the most part trying not to notice adverts. So any trick or tactic that practically forces someone to puzzle over their advert has got to be a winning idea…


Google Knol as Wikipedia, Social Media killer?


Over the weekend, Google Knol emerged as their play for authoritative content. But who pays the price for Google taking the top spot on their own search results page — Wikipedia, Social Media, or the AdWords buyer?