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“Black Hat” SEO: How to get banned in 5 easy steps
Tricking the search engines to rank your pages higher than they ought to is called “spamdexing”, or simply spam. I have warned people many times over about a host of different spamming techniques, and how they should avoid them. If you don’t mind a nasty wrench being thrown into your search marketing plans, please feel free to go ahead and ignore the rest of this article…
Semantic Web — the “Found Engine” comes of age
As an academic concept, the semantic web is seen as the panacea for a range of web ills. However, as a commercial exercise, whoever moves first spends the most — well that’s the theory, anyway…
MyBlogLog is?
As a Social Network, MyBlogLog has never realized the promise I felt it had to the potential to achieve. The change of management really hasn’t improved matters and the competition are much sharper outfits. So just what’s the point of MyBlogLog?
Microsoft Office politics to bring adCenter and Yahoo! together?
Microsoft’s adCenter Labs has been turning heads recently. But the quality and the sophistication of their search marketing tools casts a long shadow over their less than stellar advertising presence — and then there are those rumors of Yahoo! being bought out by none other than Microsoft…
Microsoft’s adCenter Labs first came to my attention about […]
Ad’ blindness coming to a PDF near you!
In an effort to drive more ad’ revenue, Adobe and Yahoo! announced an advertising platform for PDF documents. At first glance, you might be forgiven for thinking ill of such an apparent “me too!” affair. But there’s some innovation in this iterative idea…
It’s no secret that Yahoo! isn’t the powerhouse that Google is when it […]
