SEO for URLs and externally linked files on websites & ‘blogs
Google is a reader of websites who’s best kept happy with sensible structure and strong content. Google will read almost anything — or should I say almost any file…
For ‘bloggers, diversification avoids stagnation
Having been a ‘blogger for over 3 years now, I’ve come to learn that the longevity of my ‘blog is down to the diversity of topics I write about. But with all this talk of finding the right niche, my advice is be focused, but think broad…
SEO: Google testing case sensitive searches?
When is an apple not an Apple Inc., or an orange not an Orange telecom? When does a word like Fossil have you looking for a watch, or leave you digging through old search results? Better ask Google…
The strange case of the 3 Google Sitelinks
Google Sitelinks are an elusive creature of the web. And in my efforts to snare several of them, I managed to get more than I’d bargained for — but there was much to be learned in the process…
Google Webmaster Tools improves, Sitelinks clarified
Google Webmaster Tools is improving in leaps & bounds. Now there’s an option to view top queries by country and by search type, which helps clarify Sitelinks and how they’re often country-specific…

