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octaneinteractive
ForbesBingley
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Just imagine an amazing future
When we imagine far off worlds, or make predictions of a future beyond the horizon of present day science and technology, and then make good of those imaginings, we create a self sustaining loop. By dreaming in the here-and-now of an as-yet unseen future, we change the present…
Experience is everything — just ask Apple
Apple’s iPad is amazingly successful. The reasons for the success are there for all to see. But why can no one ape Apple’s success? Because what they’ve achieved is almost impossible to replicate, and I know why…
Ballmer tries to blow Jobs at the WSJ D8 conference but just sucks instead
Look around you — people with gadgets. Many of them sporting an Apple logo. If you owned a Microsoft gadget, would you even know, or even care? And therein lines the digital divide between Apple and Microsoft — the former is all about people and latter is all about numbers…
Google looking to Wave power for a better Buzz?
All of the buzz about Google Wave has turned to a ripple since Google Buzz made a big splash in the same social pool. What gives? An internal strategy of innovation that looks for all the world like endemic mismanagement…
Google’s Street View gives Canadian’s a virtual reality check
Town authorities in the Ontario city of Windsor, Canada recently successfully petitioned Google to re-shoot parts of their city because they didn’t like what people were seeing. Do the Windsor authorities have a point, or are they in for a virtual reality check? Either way, if you’re in PR, the whole remit of your profession just widened by the width, depth and breadth of the world wide web…
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