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Social Media Optimization (SMO) and Social Media Marketing (SMM) are core business activities of any business that’s serious about making an impact on the web. Whether you’re selling furniture, fashion accessories or fresh fruit, SEO & SEM are your route to attracting the right audience to your business website or blog…

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The changing face of Social Media


With the advent of social media, I suppose it’s easy to get drawn into thinking that all these new ways of marketing on the web is maybe a sign of a new dawn for customer thinking, too. While social media might offer a different approach to marketing, people aren’t thinking any differently towards marketing…


Twitter, FriendFeed undermine Social Media Marketing


Twitter and FriendFeed afford a reach, influence and the prospect of a powerful presence few would question. But if you’re trying to measure the influence of your friends via Social Media Marketing, relative to your posts and submissions, you’re in for a disappointment…


Instant Messaging: outside the Social Loop


IM (Instant Messaging) is for most people a vital part of their work flow. Social Networkers like me rely on Skype and MSN Messenger to stay in touch with clients. Problem is, IM falls outside what I call Social Loop…


Enhancing timely content with SEO and Social Media


Ever wondered what happens when a well-timed article, good SEO (Search Engine Optimization) and the effective use of Social Media websites and Social Networks are combined? You can drive some very targeted traffic to your blog…


The Social Loop — to write, share and promote


Getting the most out of the time you spend writing great articles, optimizing them and then being active on your favourite Social Network is an on-going challenge for just about all of us. Understanding the strengths and the order in which we use our social tools helps clarify how our articles fit into the Social Loop…


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