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Social Media Optimization (SMO) and Social Media Marketing (SMM) are core business activities of any business that’s serious about making an impact on the web. Whether you’re selling furniture, fashion accessories or fresh fruit, SEO & SEM are your route to attracting the right audience to your business website or blog…

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The rise of the re-Tweet puts pressure on PageRank


To link is to like is to love. Or at least, that’s been my mantra for long enough. Problem is, Twitter and its ilk could be undermining the web itself. But if we link less, are we trusting less? No. We just need a better way to measure who and what we trust…


Building a social web workflow


By far the biggest problem associated with social networking and social media is their capacity for being a major temporal sink hole, whereby we can pour our time and effort in and get very little back in return. That’s certainly what a lot of newbie socneters tell me — but it needn’t be that way, not with a little effort, because in the end it’s the difference between aimless and effortless…


SocialWhois, like Whois but for social media people


SocialWhois is a proof of concept social media experiment into personal relevancy, based around interests rather than relative popularity. I think they’re onto something — but only if it they become a standard…


Ebook: Beginner’s Guide to Social Media


The Beginners Guide to Social Media: an introduction to social media from a business perspective, is my new and free social media ebook, ready to download right now…


Of blogging, hitting the “Topic Wall”, timing and success


Success is a curious animal. Success is also relative; my successes might be an awe-inspiring revelation to one person while being but a yawn-inducing triviality to someone else…


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