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Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are core business activities of any business that’s serious about making an impact on the web. Whether you’re selling furniture, fashion accessories or fresh fruit, SEO & SEM are your route to attracting the right audience to your business website or blog…

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The Social Loop — to write, share and promote


Getting the most out of the time you spend writing great articles, optimizing them and then being active on your favourite Social Network is an on-going challenge for just about all of us. Understanding the strengths and the order in which we use our social tools helps clarify how our articles fit into the Social Loop…


Grabbing SEO by the Long Tail


Search Engine Optimization is in simple terms a methodology for word relevance and word use. Of course, there’s a lot more to SEO, but for the most part, that’s the story so far. However, to rank highly for those words you know are relevant to you, it help to rank for more distant phrases and even questions…


Where internet marketing, company names and the rule of law collide


Company names, slogans and logos can all be legally protected in one way or another. But what about keywords? Where does a company name end and search query begin? In a US law court, of all places…


SEO for URLs and externally linked files on websites & ‘blogs


Google is a reader of websites who’s best kept happy with sensible structure and strong content. Google will read almost anything — or should I say almost any file…


For ‘bloggers, diversification avoids stagnation


Having been a ‘blogger for over 3 years now, I’ve come to learn that the longevity of my ‘blog is down to the diversity of topics I write about. But with all this talk of finding the right niche, my advice is be focused, but think broad…


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