Where the tech' views are 667% more interesting than the tech' news itself…

• Recent Articles

  • Where internet marketing, company names and the rule of law collide
  • Serious Science: is there alien life in the universe? Part 2
  • Serious Science: is there alien life in the universe? Part 1
  • SEO for URLs and externally linked files on websites & ‘blogs
  • For ‘bloggers, diversification avoids stagnation
  • Having faith in technology
  • Microsoft “Office Lite” to take on Google Docs? Part 2
  • Microsoft “Office Lite” to take on Google Docs? Part 1
  • Cell phones, micro-projectors & GPS to give rise to “metavision”?
  • Facebook ventures into Instant Messaging

Where internet marketing, company names and the rule of law collide

Company names, slogans and logos can all be legally protected in one way or another. But what about keywords? Where does a company name end and search query begin? In a US law court, of all places…

SEO for URLs and externally linked files on websites & ‘blogs

Google is a reader of websites who’s best kept happy with sensible structure and strong content. Google will read almost anything — or should I say almost any file…

For ‘bloggers, diversification avoids stagnation

Having been a ‘blogger for over 3 years now, I’ve come to learn that the longevity of my ‘blog is down to the diversity of topics I write about. But with all this talk of finding the right niche, my advice is be focused, but think broad…

SEO: Google testing case sensitive searches?

When is an apple not an Apple Inc., or an orange not an Orange telecom? When does a word like Fossil have you looking for a watch, or leave you digging through old search results? Better ask Google…

The strange case of the 3 Google Sitelinks

Google Sitelinks are an elusive creature of the web. And in my efforts to snare several of them, I managed to get more than I’d bargained for — but there was much to be learned in the process…