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For ‘bloggers, diversification avoids stagnation


Having been a ‘blogger for over 3 years now, I’ve come to learn that the longevity of my ‘blog is down to the diversity of topics I write about. But with all this talk of finding the right niche, my advice is be focused, but think broad…


What price Social Networking?


What I find really disappointing is that I’ve had people follow me on Twitter only to see that their messages are of the short title + URL kind. So really, about the only reason they’re adding me is because I must fit their audience demographic, which suggests they’re marketeers. For me, a one-way dialogue is no dialogue at all…


Microsoft’s brand goes soft where IT counts


Image is everything. And now we talk in terms of brand perception, regarding which Microsoft are experiencing a “sharp decline”. But why?


The future of Social Networks


Social Networking is edging inexorably towards major financial success. But before the real money can be got at, Social Networks must go “vertical”, and in doing so break the glass ceiling on the way up…


Earning trust in business


There are no short cuts to making people trust you for your words or your deeds. And on the web, trust is a hard-earned currency…


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